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For the professional reconditioner. Tips and tricks for sales, marketing, and websites. Detailing and paint repair articles.


Rebuild your car detailing website and book more details.

Wadner Cotez owns Allure Detail in the greater Los Angeles area. LA could have the most mobile detailers in the world. It’s brutally competitive. So how does Wadner stand above?  With a website that: Tells the owner’s story.  Look at his about us page. Proves he’s good.  Every page of his site has 50+ reviews, […]

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How to Make a Great Living Detailing Cars for the Rich and Famous

“I didn’t get this far by charging rich people more…I’ll charge you like I charge a poor person; I keep that price the same, I never change.” Platinum Shine, Elthridge’s business of 27 years. You can also check out the quality of his work on Facebook. -Ethridge Miller Ethridge believes that one price fits all […]

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How We Started

It was 2006. A car detailer couldn't find affordable, easy-to-use add-on equipment to grow his business. So he made it himself.

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