You put in a lot of work to fill your calendar with new detailing appointments. But have you put much effort into making as much as possible with each appointment? If you could improve profits 10 – 20%, and in many cases not spend extra money, would you be willing to shuffle your service menu? [...]
Auto dealers: Get powerful management and sales tools, for less.
Do you have a hard time choosing the right vendor for any of these: CRM SEO SEM Social Media Management Websites DMS I recommend that you join Dealers United. They’re sort of the “Groupon” of car dealerships. Over 5000 dealers have signed up. What they do is find companies–the good ones–that help you run your dealership. [...]
Meet the detailer whose image is as polished as the cars he shines.
Mark Barger’s Southern Illinois detail service, VisualPro Detailing, gets attention. The bright graphics on his truck and trailer, and the design of his beautiful website say: ”You can trust your car image to me.” When we talked to Mark he was very candid about his experience jumping into car detailing full time, revealing. Read the [...]
Results of the 2013 Survey of Professional Car Reconditioners
60 car detailers, PDR techs, and interior techs participated. Lucky winner of the $50 VISA card is Tom Ellis…though he’s yet to claim his prize! 6 things you will learn from this survey: 1. Offer a service that’s scarce, and you’ll make more money this year. 2/3rd of techs reported that they offer detailing, odor [...]
Take the 2013 Survey of Automotive Appearance Professionals
Complete this 15 question survey in 5 minutes and: Learn about your colleagues. On Feb. 25 we’ll email you what we discovered about PDR, detailing, and interior repair techs like yourself: what they earn, and what they like least and most about their job. Possibly win $50! A random participant gets a VISA gift card.
What you missed at the 2013 Mobile Tech Expo
The largest annual convention for mobile appearance techs was held on a Thursday, Friday, and Saturday in late January in Orlando, FL. The MTE is a huge opportunity to: Learn about new products that improve your business. Learn new ways of doing business from valuable seminars. Build valuable relationships with vendors and other techs. Take [...]
4 hilarious car salesmen videos.
Ted “The Iceman Jackson” RV Bloopers Ralph Williams: Truth in Advertising F*ck you Baltimore” Bonus: “I used to detail my own cars, but I just don’t have time.”
3 ways to get a lot more business from your auto appearance website.
Car detailers, PDR techs, and interior repair techs like yourself have a massive opportunity to make more money with a website because: Your business is visual, and so is the web. What better way to win people over than with photos? Your customers are affluent, and therefore more likely to search for services online. Busy car owners [...]
Where to find top-paying, car-crazy detailing customers.
We talked in our last article about growing your detailing business by networking with high end dealers and service shops. “High end” is a term we’ll assign to cars with a value of $40K and more. You want these customers because these cars are in better condition, require less work, and they usually pay better! [...]
Tips for mining $1000s from luxury dealers and luxury repair shops.
In our last post, we discussed how to “drum up” referrals from other reconditioners, body shops, and your suppliers. Let’s move on to two more: dealers and service shops. Source 1: Car dealers. Focus on independent, luxury dealers. I see a lot of techs make this marketing mistake: they run in groups to the largest [...]
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