Get a $1000 website for $300.

If you can afford it, spend a minimum of $1000 on a website for your detailing, PDR, or other automotive appearance business.  Choose someone local with a reputation that you’ve verified. If you can’t, do this: Step 1:  Reserve domain. Time required:  10 min. Cost:  $15/yr Go to and follow the directions. Step 2: […]

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Results of 2014 Survey of Automotive Appearance Professionals

2013 was a good year for the majority of auto detailers, PDR techs, and other automotive appearance professionals who completed our survey. Highlights: 60% reported better income than 2012. 70% reported that retail customers spent more in 2013 than 2012. Read their responses to more questions, below. 1.  How long have you been in business? […]

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Public Opinions of PDR Techs and Other Mobile Service Technicians

This month we surveyed 50 American car owners about automotive appearance specialty services: PDR, wheel repair, and interior repair. Our goal was to discover: Awareness of these services. Interest. Perceived value. Results to follow. 1. Are you aware of paintless dent repair service? A technician comes to your home or office and removes dents in […]

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Survey: Public opinions of Professional Auto Detailers

We surveyed 80 American car owners and discovered that they’re more willing to pay a pro than we expected if: The price is right. They believe they can’t do the job themselves. Read on and discover what changes you can make to your detailing business to reach a bigger audience. 1:  How important is the […]

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Understand your customers better, with SurveyMonkey

“If you work just for money, you’ll NEVER make it. But if you love what you’re doing and you always put the customer first, success will be yours.” —Ray Krock; Founder of McDonalds Stop second guessing and start planning. How many of your customers say their car “looks great,” pay you politely, and drive away […]

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Coming soon: mobile auto body repair system. What do you want?

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool. Make $100s more every day with our equipment. Our paint touch up, alloy wheel repair, and leather & vinyl recoloring systems make it easy to offer the services your customers are asking for: Learn at home with DVD training. Explore opportunities without […]

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How to Make a Great Living Detailing Cars for the Rich and Famous

“I didn’t get this far by charging rich people more…I’ll charge you like I charge a poor person; I keep that price the same, I never change.” Platinum Shine, Elthridge’s business of 27 years. You can also check out the quality of his work on Facebook. -Ethridge Miller Ethridge believes that one price fits all […]

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Get the Details on 25 Years of Detailing History

“If my customer can afford me, good…I don’t compete on prices because that degrades the quality of the service.” —Jose Peza Jose believes in customer satisfaction, flexibility, and that you get what you pay for, and he has the experience, education, dedication, and tools to prove it. Over 25 years how many different detail companies […]

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How to clean bug guts…FAST.

When I owned a high volume detail shop, a lot of our customers would go on long road trips then drop off their car when done.  They inevitably had hundreds if not thousands of dead insects across the face of their cars. We tried lots of solutions: Citrus pre-cleaners Bug/tar removers Claybar Nothing worked as […]

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Learn from the mobile tech who’s tried everything.

“Money grow on trees in the car business. Shake every tree ’till you’ll find it.” -John Ireland John Ireland will do anything for a car dealer if it:  1) Helps them sell cars and 2) Makes him money. In our interview he reveals: Why none on his crew of 10 milks the clock, ever. His […]

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