Rebuild your car detailing website and book more details.

Wadner Cotez owns Allure Detail in the greater Los Angeles area. LA could have the most mobile detailers in the world. It’s brutally competitive. So how does Wadner stand above?  With a website that: Tells the owner’s story.  Look at his about us page. Proves he’s good.  Every page of his site has 50+ reviews, […]

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Learn Plastic Bumper Repair: Free Video Series

Plastic bumper repair is a profitable and in-demand service you can add to your automotive appearance business with the Bumper Pro System. Profit up to $125 per hour after expenses. Watch the videos below and decide if this is a money-making service you can add to your business. 1.  How to practice. 2. Sand & […]

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Finding the Cream of the Crop

If you want customers who appreciate and pay more for quality detail work, read on and I’ll share with you how I did this for my business, Visual Pro Detailing. In this article I’m going to focus on the following:  How to improve the quality of your customers.  How to phase out clients who are […]

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Get a $1000 website for $300.

If you can afford it, spend a minimum of $1000 on a website for your detailing, PDR, or other automotive appearance business.  Choose someone local with a reputation that you’ve verified. If you can’t, do this: Step 1:  Reserve domain. Time required:  10 min. Cost:  $15/yr Go to and follow the directions. Step 2: […]

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Results of 2014 Survey of Automotive Appearance Professionals

2013 was a good year for the majority of auto detailers, PDR techs, and other automotive appearance professionals who completed our survey. Highlights: 60% reported better income than 2012. 70% reported that retail customers spent more in 2013 than 2012. Read their responses to more questions, below. 1.  How long have you been in business? […]

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Public Opinions of PDR Techs and Other Mobile Service Technicians

This month we surveyed 50 American car owners about automotive appearance specialty services: PDR, wheel repair, and interior repair. Our goal was to discover: Awareness of these services. Interest. Perceived value. Results to follow. 1. Are you aware of paintless dent repair service? A technician comes to your home or office and removes dents in […]

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Survey: Public opinions of Professional Auto Detailers

We surveyed 80 American car owners and discovered that they’re more willing to pay a pro than we expected if: The price is right. They believe they can’t do the job themselves. Read on and discover what changes you can make to your detailing business to reach a bigger audience. 1:  How important is the […]

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Understand your customers better, with SurveyMonkey

“If you work just for money, you’ll NEVER make it. But if you love what you’re doing and you always put the customer first, success will be yours.” —Ray Krock; Founder of McDonalds Stop second guessing and start planning. How many of your customers say their car “looks great,” pay you politely, and drive away […]

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Coming soon: mobile auto body repair system. What do you want?

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool. Make $100s more every day with our equipment. Our paint touch up, alloy wheel repair, and leather & vinyl recoloring systems make it easy to offer the services your customers are asking for: Learn at home with DVD training. Explore opportunities without […]

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How to Make a Great Living Detailing Cars for the Rich and Famous

“I didn’t get this far by charging rich people more…I’ll charge you like I charge a poor person; I keep that price the same, I never change.” Platinum Shine, Elthridge’s business of 27 years. You can also check out the quality of his work on Facebook. -Ethridge Miller Ethridge believes that one price fits all […]

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