Auto Dealer Supplies
Having a focused marketing plan and offering superb customer service may be your highest priorities from day to day. But there are small things like auto dealer supplies that can make a big difference in your profits. There are a lot of options for your money but you want to be sure to invest only in those of supplies that provide the best return on your investment. Once the auto dealer forms a complete supply for his or her dealership, business will go up.
Night drop boxes
Night drop envelopes have been shown to greatly increase fixed operations sales. Busy customers appreciate this convenience. They use secure night drop boxes to drop off their cars for repair during off hours. The more information you can collect from your night drop boxes, the more useful it will be to your body shop and repair shop. Be sure to customize your drop-off contracts to include some up selling options to your customers.
Service reminder “clings”
Your service department should invest in professional looking service reminder labels. Preferably, these will include your company’s logo. For branding purposes, having your logo in your customers field of vision as they drive their car is invaluable. Be sure to include your company’s phone number, website, and even Facebook page if you are trying to grow a community among your customers online. Clings, also known as windshield markers, should always be kept in your car dealer supply.
Laminated key tags
Laminated key tags are adorable and professional solution to keeping your keys organized. The lamination protects the label from being smudged or compromised by rain. They may be a little more expensive than a non-laminated key tag, but the durability and organization offered by laminated tags is well worth it in the long run.
Flags – visual promotional products
Flags are particularly useful investment because they are reusable signs, like banners, and unlike balloons. Be sure to invest in antenna flags, sweeper flags, large pole pennants, and paddle flags that present a message to the potential customers that drive by your dealership. Paddle flags are a new technology which do not tear or rip like antenna flags. They can be swapped with new flags quickly, and are a great long-term investment in your dealership’s branding. Streamers and checkered flags draw attention to your dealership, as well.
As car dealer supplies, GPS car tracking devices are useful in two critical ways. First, they allow dealership to retrieve cars that are in pain in the fall. Second, they allow car dealerships to recover leased or purchased vehicles that have been stolen. Indeed, the initial investment is significant, but after recovering just a few vehicles that were stolen or in default, the payoff is well worth it.