1. Twitter extends your brand message. It’s a unique way to reach a large number of people…for free. Test your branding message and let your followers know how you’re different from the competition.
2. It’s an invaluable resource for feedback. Most advertising campaigns are a guessing game…you never hear much from your audience. But on twitter you can try out different promotions and get immediate tweets from your customers about their effectiveness. Want feedback about your service? Just ask your followers. Don’t wait and hope that they’ll fill out your postcards in your showroom!
3. Hiring opportunities. You’d be surprised how many of your followers–passionate enough about your brand to follow you–would love to work for you. More car dealers are finding their way on to Twitter, and as a result there are more opportunities to network with others in the automotive industry, build relationships, and even find new experienced hires.
4. Traffic resource. Reward your followers with useful and interesting tweets and they will retweet you to their friends. As you grow your audience, you grow traffic to your website. Not just “cold” traffic, but traffic that has been recommended by trusted relationships.
5. Intraconnectivity. Have all departments of your dealership (sales, finance, and service) participate in the Twitter conversation. Ever notice how slowly news travels among departments? Link them up on Twitter.
6. Special Announcements. Not getting the open rates you’d like from email campaigns? Are your postcards hitting the recycle bin? Twitter users are AVID about the service and tweets have the highest read rate of any customer relationship channel. Announce special service and sales events and get the kind of response you’ve been looking for.
7. Stay current with the industry. The very most informed journalists, bloggers, and even manufacturers are all on Twitter. Follow them on your smartphone and get the latest information that your dealership needs to maintain its edge on the competition.
8. Networking. Meet new vendors, other dealers, contractors, and more. Cutting edge people are on Twitter…the talented ones you want to build relationships with.