I saw an ad on Craigslist that shocked me. It was for a used Ferrari Enzo: $350,000. The dealership? The oldest Ferrari dealer in the country, Ron Tonkin’s Gran Turismo of Portland, OR. There was it was, freakin Enzo, advertised shoulder-to-shoulder with Kia Sephias and Ford Rangers.
Did Gran Turismo get low balled? Scammed? I doubt it.
The scum will find you on Craigslist…if you INVITE them. Ads with terms like “best offer” or “won’t be beat on price” are just begging for their attention.
Gran Turismo was offering an Enzo, not a salvage-title Camry. And they’re clearly not a a company that likes to haggle. It was all made clear by their ad.
If you want to advertise on Craigslist, and you should, take their approach.
5 tips for writing a “no lowballers” Craigslist ad:
1. Include your photo. Show the world that you’re not the greasy-haired creep they expect on CL.
2. Include your logo. Surprise the CL audience with your professionalism.
3. Link to your website. Generate excitment and interest in your CL ad. “Close” them on your website.
4. Include a testimonial. Someone say something nice about you online? Quote them in your ad.
5. Be SPECIFIC about your prices. And quote yourself HIGH. ”Dents start @ $125.” ”Details start at $175.” You don’t want the “typical” Craigslist customer. An ad like “Full details: $95. All cars.” is just begging for the wrong crowd.
In my best months, posting an ad every other day netted me $6000 of detailing and bumper repair work in a month. I couldn’t imagine running a reconditioning shop and NOT advertising on Craigslist.
I make Craigslist ads just for detailers and PDR techs. Here’s my offer.
Take a look at my Craigslist design service on Seo4Detailers. Call or email and mention “Applied Colors” and I’ll give you $40 off. And if the ad doesn’t produce the retail work you were expecting…I’ll refund every penny.