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Results of 2014 Survey of Automotive Appearance Professionals

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2013 was a good year for the majority of auto detailers, PDR techs, and other automotive appearance professionals who completed our survey.


  • 60% reported better income than 2012.
  • 70% reported that retail customers spent more in 2013 than 2012.

Read their responses to more questions, below.

1. How long have you been in business?

2. What service(s) do you offer?

3. How did you learn the service(s) you offer?

4. What is your hourly profit after all expenses?

5. Mobile or Fixed Location?

6. What is your biggest expense?

7. Do you have a website?

8. What is your #1 source for new customers?

9. Do the majority of your sales come from wholesale or retail customers?

10. What is your biggest challenge?

11. How “seasonal” is your business?

12. What’s the best part about your job?

13. Where are you located?

14. Was your 2013 income better or worse than 2012?

15. In 2013, how much were your car dealers spending on cosmetic reconditioning?

16. In 2013, how much were your retail customers spending on cosmetic reconditioning?

How We Started

It was 2006. A car detailer couldn't find affordable, easy-to-use add-on equipment to grow his business. So he made it himself.

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