This month we surveyed 50 American car owners about automotive appearance specialty services: PDR, wheel repair, and interior repair.
Our goal was to discover:
- Awareness of these services.
- Perceived value.
Results to follow.
1. Are you aware of paintless dent repair service? A technician comes to your home or office and removes dents in your car without sanding or painting.
2. What is the most you would be willing to pay a paintless dent repair company to remove a dent in your car that is the size of an American quarter?
3. Are you aware of mobile alloy wheel repair service? A technician comes to your home or office and repairs your car’s scratched and scraped wheels. They are sanded and repainted to look like new.
4. What is the most you would be willing to pay a mobile alloy wheel repair service to repaint a significantly scratched wheel on your car?
5. Are you aware of mobile automotive leather repair service? A technician comes to you and recolors worn and faded leather seats to look new again.
6. What is the most you would be willing to pay a mobile leather repair service to recolor your car’s worn and faded leather seat to look new again?
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