I’ve had customers tell me they chose my recon business solely because of the before and after photos on our website. Our competitors talked for days about how great they were. We SHOWED them. And they called us.
Uses for your photos.
- Website. Have a “gallery” page where you showcase your work. Sprinkle in some before/after photos throughout the site as well.
- “Show me” book. Keep a binder full of photos of your best work. If you’ve pulled out deep dents in tailgates, for example, show them to new sales managers: ”can you dent guy do THIS?”.
- Cover your ass. Customers would sometimes complain about heavily soiled carpets not coming out perfect. We usually took “before” photos to remind them of our starting point.
5 tips for better photos.
- Use your cell phone. You’re too busy to get the digital camera from your van.
- Photograph “specialty work.” Customers are tired of shiny car photos. They have specific problems (creased dents, carpet stains, dog hair, stained wheels, water spots) and they want specific solutions. So when you’re asking an extra $50 for water spot removal, prove your competence with a before/after photo.
- Shoot with the sun behind you. Shadows hide detail.
- Match your “befores” to your “afters.” This is the most common mistake I see: the before and after shots are taken from different angles, and in different lighting. Before you take your “after” shot, look at the “before” shot for about 2 seconds and try to memorize what you see. With some practice, you’ll be able to line up that “after” shot from a nearly identical perspective.
- Take at least 2 photos a day. Fact is, most photos won’t be useful. But if you take enough, you’ll inevitably capture “jackpot” photos that you can feature on your website and your “show me” book.