Most car detailers sell gift certificates, but with a few tweeks, could sell up to 100% more. Some tips:
Use a professional gift certificate template.
Here’s 25 free templates: http://www.wordtemplatesonline.com/2011/04/free-gift-certificate-templates/
You can edit them using the free application, Open Office. That’s right…no need to pay the Microsoft tax!
Feature gift certificates on your website and business cards.
Make a page just for gift certificates and describe the program: minimum purchase, expiration, how to buy, etc. Don’t wait for customers to ASK if you cell certificates. Place a brief note on your business cards: “We sell gift certificates!”
Accept credit cards, and deliver gift certificates instantly via email using PayPal.
PayPal allows you to add a gift certificate “shopping cart” on your website where customers choose their amount ($125 / $150 / $200), enter their credit card, and are instantly emailed their certificate. You get paid the next day (minus 3%) but don’t have to wait for checks, mail out certificates, etc.
PayPal’s gift certificate program takes about 10 minutes to set up, here:
Offer incentives Nov. 26 – Dec. 24.
This 30 day period is the hottest for gift certificate sales, so include an incentive like $250 worth of service for $200, $150 worth of service for $125, etc.
Don’t forget the expiration date!
365 days from the issuance of the gift certificate is reasonable.