You damage paint, leave carpets wet, and blast the customer’s stereo…
These are stereotypes of reconditioners, and things customers ASSUME ABOUT YOU until you gain their trust. But you can build REAL trust and credibility with prospects if you pay attention to a few details. Read on…
Building trust and credibility as a reconditioner. 3 Tips:
Uniforms convey professionalism and build trust in strangers.
1. Add RECOGNIZABLE images to your website and business card.
These include:
1. International Detailing Association Logo
2. NAPDRT Logo
3. Local Chamber of Commerce Logo
4. Autopia Logo
5. Brands you use: (think Meguiars)
Remember, that the goal is to appear TRUSTWORTHY at a GLANCE; nothing achieves this in an INSTANT like associating yourself with a trusted image. something that is trusted.
2. Add your photo to your business card and website.
Every study confirms it: photos build trust. You’re asking a STRANGER to trust you with an appliance that sometimes exceeds $50,000 in value…wouldn’t YOU want to see YOUR face? Women in particular are responsive to photos. Nothing makes a personal connection quicker than a photo where you’re first discovered (website, business card, or brochure). Get over your vanity and add a headshot to all of your marketing material.
3. Uniforms and signage.
Always, always wear a uniform the first time you meet a customer. Could be a shirt. Could be a hat. Must be clean. Must be tucked in. When you walk toward their home, their office, or their driveway, you have to look like a PROFESSIONAL.
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