Archive | Websites, Facebook, & More RSS feed for this section

Finding the Cream of the Crop

If you want customers who appreciate and pay more for quality detail work, read on and I’ll share with you how I did this for my business, Visual Pro Detailing. In this article I’m going to focus on the following:  How to improve the quality of your customers.  How to phase out clients who are […]

Read full story Comments { 0 }

Get a $1000 website for $300.

If you can afford it, spend a minimum of $1000 on a website for your detailing, PDR, or other automotive appearance business.  Choose someone local with a reputation that you’ve verified. If you can’t, do this: Step 1:  Reserve domain. Time required:  10 min. Cost:  $15/yr Go to http://namecheap.com and follow the directions. Step 2: […]

Read full story Comments { 0 }

3 ways to get a lot more business from your auto appearance website.

Car detailers, PDR techs, and interior repair techs like yourself have a massive opportunity to make more money with a website because: Your business is visual, and so is the web.  What better way to win people over than with photos? Your customers are affluent, and therefore more likely to search for services online.  Busy car owners […]

Read full story Comments { 0 }

Meet the California detailer who uses Facebook to attract top-paying, car-crazy customers.

Are you constantly being told how important Facebook is to small businesses (like yours), but have NO IDEA what to do about it? Meet Richard Lin of ShowCar Detailing of Orange, County CA.  His Facebook page has one of the largest, most loyal followers among the 1000s of detailers promoting themselves on the 800,000,000 member […]

Read full story Comments { 0 }

The Reconditioner’s Guide to Craigslist

I saw an ad on Craigslist that shocked me. It was for a used Ferrari Enzo: $350,000. The dealership? The oldest Ferrari dealer in the country, Ron Tonkin’s Gran Turismo of Portland, OR. There was it was, freakin Enzo, advertised shoulder-to-shoulder with Kia Sephias and Ford Rangers. Did Gran Turismo get low balled?  Scammed?  I […]

Read full story Comments { 0 }

Groupon for Car Reconditioners: Let’s make a deal…or maybe not.

The latest trend sweeping the nation are daily deal sites such as Groupon, Dealfind and Living Social. The premise of these websites is to offer a daily “deal” at a heavily discounted price to a rabid fan base of subscribers for a price to local businesses. In essence, the site allows consumers to purchase “coupons” […]

Read full story Comments are closed

Websites for Car Reconditioners: Common Mistakes

Websites are possibly the perfect marketing tool for reconditioners.  First,  you offer a niche service that their customers won’t necessarily ask a friend about for a referral.  Second, your job is VISUAL, and a website gives you opportunity to offer visual proof that you are, indeed, the expert you claim to be.  And finally, detailing […]

Read full story Comments are closed

Facebook for Car Reconditioners: Never Lose a Good Customer Again

Let’s get some bad news on the table first:  a Facebook page won’t bring you much new business.  Think about it.  When you need a plumber, do go on Facebook?  Of course not…you ask around, you check Google, you read reviews, etc.  And your customers aren’t on Facebook looking for a dent service, a detail […]

Read full story Comments are closed