Most calls to my detail shop start with this question. My success converting these “feeler” calls into appointments–we’ll call it “batting average”–might be the most important skill I have as a detailing business owner. Here’s three simple tips that have greatly improved my “batting average” over the years. 1.  Speak slowly, clearly, and confidently. Believe [...]

Objective: Determine the car detailing habits of automotive enthusiasts: Are they do-it-yourselfers or do they hire professionals? Frequency of detailing. Average price paid. Opinion of professional detailing services. Preferred services. And more. Method: Members of BMW message boards “E90Post” and “M5board.com” were invited to participate in a 15 question multiple-choice survey.  See: http://www.m5board.com/vbulletin/e39-m5-e52-z8-discussion/197719-survey-what-do-you-pay-car-detailing-2.html http://www.e90post.com/forums/showthread.php?p=10864500#post10864500 Results: [...]

So you want to shave off some time while detailing your car…well, here are some tips to help you do that without sacrificing quality (there are other ways, but here are 4 that I personally use from time to time): 1. Dress plastic and rubber PRIOR to car washing. Using water based tire dressing like [...]

Auto Detailing Trailer:  A $2000 BluePrint Don’t rush out and buy a new trailer full of new equipment.  Why?  More than half of these get sold within a year (slow business or lack of owner interest) for a 60% loss!  Buy used equipment and–should you sell within the year (or even years after that) you [...]